When Frontier Airlines was gearing up for its most recent ad campaign, the company turned to Wpromote for help in planning and execution. Wpromote had heard about Facebook flight ads for prospecting and suggested that Frontier give it a try.

With Facebook flight ads for prospecting, airlines can find and reach potential passengers based on the online travel-related activities they’ve previously undertaken—such as visiting other flight-related websites and apps or researching specific destinations.

This meant that Frontier Airlines could more easily present unique offers to people who had already shown an intention to travel, regardless of whether they had engaged with Frontier’s brand or visited its website or app. What’s more, the company could then automatically generate travel suggestions from its flight inventory to promote relevant departure and arrival destinations, airports, and routes.