Challenger
Labs

Your brand needs to stay ahead of the competition. That’s why we run thousands of tests to drive innovation across our 600+ clients and get you the vetted solutions you need to make an impact.

Always Be Testing

More knowledge helps all of our clients succeed. As a real partner in your success, we help you answer questions with real data pulled from across our client list so you can improve.

Testing Culture

We are running thousands of tests at any given time to help you identify the right strategies to drive performance.

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Scientific Method

We employ a rigorous method to our data analysis to build actionable insights and share them with our clients.

Constantly Iterating

Instead of relying on gut feelings or continuing to do what’s worked in the past, we use data to drive new strategies.

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Increased Efficiency

Improve campaign creative and refine bidding strategies to make the most of your budget and get results.

Build A Strategy Backed By Data

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DOT.PRO: A Better Testing Framework

Documented Testing, Planned Roll Out

We know that actionable results require a rigorous and effective testing framework. That’s why we built the DOT.PRO process. First, our team focuses on DOT (documentation of testing): testing methodology, hypotheses, execution and measurement for specific, targeted pilot accounts. If successful, a limited PRO (planned roll out) proceeds so we can test at scale and develop new best practices to roll out to the organization through new trainings and re-education initiatives. Some examples of the framework in action:

Smart Shopping
Google Discovery Campaigns
Showcase Shopping
RSA vs. ETA
RDA vs. Banners

Organic Shopping Beta
Intelligent Keyword Pruning
Causal Inference Testing
Fire Framework
Pure Broad + Automated Bidding

“The expert guidance from our extended SHEEX Family at Wpromote and Google has helped us reach our business goals quicker and more efficiently than we ever thought possible.”

Robby Price
Ecommerce and Marketing Manager, SHEEX
“They’re always on the cutting edge of the digital marketing industry. And they collaborate with us just as if they were sitting at the table of our digital marketing team, of which functionally they really are.”

JON HUENI
DIRECTOR OF SALES & MARKETING, POLYWOOD
“Wpromote brings a new rigor to all things creative strategy. They have a major emphasis on best practices. Our team clearly loves to get our hands dirty with the data.”

GAIL BUFFINGTON
VICE PRESIDENT OF MARKETING & ANALYTICS, SOFT SURROUNDINGS