Ana is a UCLA alum who made the switch to digital marketing by joining Wpromote after her enterprise PR agency background and never looked back. Now as the Director of Influencer Marketing, Ana spearheads everything from new and existing client growth, strategy, and execution. She works closely with her budding team to bring brands and influencers/content creators together to form strategic yet authentic partnerships. When she's not keeping up with the latest Instagram, YouTube, and TikTok creators - Ana enjoys traveling with her husband, trying out new local restaurants, and consuming the latest true crime show or podcast.
“Do the best you can until you know better. Then when you know better, do better.”
– Maya Angelou
Anna has nearly 20 years of digital marketing experience in client services, specializing in web development as well as performance and content marketing. She has managed digital and integrated campaigns for Fortune 500 companies such as American Express, Sony, and Purina. Her experience also includes work for Farmers Insurance, William Grant & Sons Distillers, Oracle, and Neutrogena. Born and raised in Sweden, she now lives in Halesite, NY, with her husband and two children.
I was born in Sweden and moved to the US on my own when I was just 19.
Steve draws on years of experience in IT management, business analysis, project management, and enterprise solutions to keep things running smoothly at Wpromote as Director of IT. He graduated from the University of Notre Dame, then got his MBA at UCLA, merging the worlds of IT and business. A big movie-goer and college football fan, Steve loves using his downtime to travel to countries like the UK, Mexico, and, soon enough, New Zealand and parts of Europe.
“Every passing minute is another chance to turn it all around.”
– Cameron Crowe
One of the original members of the Wpromote team, Michael is responsible for the execution of all client services and manages the overall operations of the company. With extensive online marketing experience, he also supervises strategy and planning for our largest clients. Michael is considered Wpromote's foremost expert not only on paid search, but also on single malt Scotch and paleontology. There isn't a question about whisky or dinosaurs that he can't answer, which is a great comfort to the other employees.
“Sucking at something is the first step to being sorta good at something.”
– Jake the Dog from Adventure Time
A Southern California native, Annemarie studied business administration at the University of San Diego. She gravitated to the digital media and advertising world and has continued on that track for the last 15 years. At Wpromote, Annemarie leads the accounting team, ensuring all the day-to-day operations run smoothly while providing the best service possible. When not in the office, you can find her riding her horse, traveling, cooking, and spending lots of family time with her husband, son, and daughter.
“I’d rather die while I’m living than live while I’m dead.”
– Jimmy Buffett
Throughout her career, Deanna has undertaken new challenges in her quest to gain diverse industry experience and perspectives to be a strong leader on behalf of clients and organizations looking to unlock the next stage of business growth. With a performance background that spans agency, brand, and publisher roles, she leverages her passion for holistic digital strategy, data and analytics, innovation, and partnerships to challenge the status quo and inspire long-lasting positive impact.
“You can’t cross the sea merely by standing and staring at the water.”
– Rabindranath Tagore
Darren joined Wpromote in 2013 as an entry-level account manager on the SMB team. Over the past eight years, he's been on the incredibly rewarding journey to his current role as Head of the Social team. In past lives, Darren existed as a bartender, a journalist, and a digital content producer for a TV network. In his current role, he finds extreme joy in helping to shape our team, our clients' brands, and the way we all share our stories online. Darren is fueled by live music, inspiring conversations, and delicious craft beer.
“When the going gets weird, the weird turn pro.”
– Hunter S. Thompson
Mike is a veteran email marketer who expertly leads the email team at Wpromote. As someone who thrives on building new relationships, Mike is motivated by mentoring and coaching teams, and developing strategies to help brands crush their goals. With experience that spans across both agency and brand-side, he has helped establish and grow email programs for many fast-growth startups and iconic enterprise companies. Mike and his wife Laura live just outside of Philadelphia and have a daughter named Ferris (who rocks the cutest curls) as well as a super laid-back (aka lazy) golden retriever named Ruxin. In his free time, Mike plays guitar and enjoys stand-up/sketch comedy.
THE BEST CHALLENGER ADVICE I’VE RECEIVED
Be kind to yourself and don’t sweat the small stuff.
Paul joined the Wpromote team as CTO in 2019. He has extensive experience as an executive, systems architect, and inventor across a variety of technology ventures. Paul was previously CTO at CAKE by Accelerize Inc. and VP of Product Development at Scalable Network Technologies, and has held executive roles at a number of technology companies, both public and private. When not writing code, he loves to go scuba diving with his partner Michelle.
“The best way to predict the future is to invent it.”
– Alan Kay
David’s experience in paid search and digital media dates back to 2006, leading media teams at Mindshare, Media Assembly, MediaVest, and Blue Fountain Media. His experience spans all aspects of digital media, implementing campaigns across channels for clients like Honda/Acura, Fox, E*Trade, General Mills, Tyson, IBM, Allergan, Facebook, and many others. In addition to his passion for media, David enjoys golfing, obsessing over Formula 1, frequenting comedy clubs, and spending time with his wife and newborn son.
“Rules are for the obedience of fools, and the interpretation of smart men.”
– Colin Chapman
As the head of Data Strategy & Analytics, Drew utilizes the power of AI and ML to revolutionize Wpromote's methods of measurement, optimization, data privacy, and experimentation to develop meaningful and actionable strategies for our clients. Drew's true passion lies in making analytics accessible to all, achieved through the development of scalable data products that empower marketing professionals to make informed decisions based on data. He thrives at the intersection of marketing and analytics, employing statistical insights and data-driven techniques to steer business growth and deliver measurable results to his clients.
“An approximate answer to the right problem is worth a good deal more than an exact answer to an approximate problem.”
– John Tukey
Dave Gensler is a senior sales executive who embraces the Challenger mindset driving new business and revenue growth across digital and multichannel advertising platforms. He is an inventive and disciplined leader with a broad ability to build, train and motivate high-performing sales teams. He is adept at developing and maintaining relationships with key decision-makers at Fortune 500 companies. Dave has a deep passion for networking and truly enjoys bringing others together to drive creativity and innovation. When he is not working, he is usually riding his Peloton, growing vegtables in his garden or building things in his woodshop! He is a very proud father of three amazing young women, two golden retrievers and has been blessed with an amazing wife Jennifer who runs her own business from our home.
“Some people want it to happen, some wish it would happen, others make it happen.”
– Michael Jordan
Sid brings over 16 years of global integrated comms and media strategy experience spanning New York, Singapore, and Mumbai. Having spent half his career in creative strategy and the other half in media and innovation, he is a uniquely skilled creative, media-informed strategist. Sid has worked with P&G, Unilever, GSK, Microsoft, Goldman Sachs, and Mastercard among others. He is an expert in workshopping marketing priorities and translating data-driven insights into global strategic frameworks and disruptive ideas.
“Today is the oldest you’ve ever been and the youngest you’ll ever be again.”
– Eleanor Roosevelt
Tom leads product at Wpromote, helping brands accelerate profitable growth with digital marketing through clean data architecture, advanced analytics, predictive modeling, and assistive automation. Tom got his start with Wpromote managing their partnership with Google. He enjoyed the culture so much, he joined in 2018 as VP of Paid Media, where he launched two high growth services, Amazon and Performance Creative, and integrated them with Paid Search, Social, and Programmatic delivery to improve paid performance for clients.
I’ve been on a quest for 10 years to make the perfect cup of coffee. I imagine I’ll be chasing this for the rest of my life.
Jeff Herrera is a 20 year veteran of digital commerce. He has held senior executive positions in marketing, partnerships and business development at Visa Inc., Western Union, NBC Universal and Magento, an eBay Inc. company. Prior to the acquisition by Wpromote, he was Vice President of Marketing and Partnerships at Visiture. Jeff sits on the partnership advisory council at Klaviyo and leads all of our channel partnerships with Adobe Commerce (formerly Magento Commerce), BigCommerce, Shopify Plus, Iterable, Listrak, Attentive Mobile, Bloomreach, Akeneo, Yotpo, Recharge, Daasity, etc. Herrera holds a master’s degree in business administration from the Paul Merage School of Business at the University of California, Irvine.
“Great vision without great people is irrelevant.”
– Jim Collins
Tom is a digital marketing veteran with global experience spanning travel, automotive, financial services, tech, and government. Tom is passionate about insights and measurement and how these can drive meaningful business outcomes. When Tom is away from the office you can find him running on a treadmill at Barry's Bootcamp, snowboarding at Lake Tahoe, or dreaming about his next big travel adventure!
Moving to the US from Australia in 2019 with no job and 3 suitcases determined to make it work!
After spending a large part of her career helping guide the marketing efforts of renowned lifestyle brand Fatboy, Megan has devoted the next chapter of her career bringing her abundant marketing skills to a group of clients. As a Group Account Director, Megan has successfully managed accounts across verticals like healthcare, fashion, hospitality, and start-ups just to name a few. She has produced highly effective outcomes through her passion for generating holistic marketing strategies and establishing lifelong relationships. During Megan’s downtime, she loves to scuba dive, fish, and lobster with her family.
“Success isn’t just about what you accomplish in your life; it’s about what you inspire others to do.”
Theresa grew up in Southern California, and, after graduating from Duke University, she began her career in strategic analysis at CarMax. Ultimately, she discovered her love for finance and began working on her MBA at the UCLA Anderson School of Management, eventually accruing over ten years of finance experience. After working for a variety of public and private companies, such as Boingo Wireless, Oakwood Worldwide, Loot Crate, and Katch, Theresa joined the Wpromote family as Senior Vice President of Finance. An avid college basketball fan and Excel aficionado, you can find Theresa cheering on the Duke University basketball team and happily making spreadsheets for anything in her free time.
I love to travel and am trying to visit every continent–I only have Antarctica remaining.
As Vice President of Earned & Owned Media, Rachel oversees division-wide growth, profitability, innovation, and team development across Wpromote’s Email, SEO, Content Marketing, Influencer, Affiliate, and Content Development departments. An English major at heart, Rachel challenges her teams to build stories that engage organically, earn trust, and drive more profitable, sustainable performance.
“You can’t teach someone to care.” Enthusiasm, dedication, and feeling personally invested in your client’s success are intrinsic and invaluable.
Aubrie joined Wpromote in 2020 and is an experienced leader specializing in enterprise marketing strategy and vision. In her role, she leverages her expertise to provide strategic guidance to both Wpromote's clients and the Client Services team and is responsible for establishing relationships and new pathways to growth for clients. As a passionate, integrated digital marketer, Aubrie loves working with teams to bring a holistic strategy to life for clients.
When not at work, you can find me playing with my 2 energetic little boys or working the cattle that my husband and I own.
As EVP, Client Strategy at Wpromote, Jon oversees all client relationships and development while working hand-in-hand with clients who are onboarding and transitioning into the Wpromote family. He brings a wide range of experience in digital marketing from both the in-house and agency side of the industry, specializing in cross-channel integration for large international companies. Before joining Wpromote in January 2020, Jon worked at Dentsu Aegis/iProspect as a Managing Director and Head of Corporate Development. Prior to iProspect, Jon worked with a variety of smaller agencies specializing in digital marketing, web-based training, and instructional design. Key managed clients include Sony, Procter & Gamble, Williams Sonoma, Microsoft, HP, Chase, and the Department of the Navy.
Getting to travel the world onboarding a global SEO client and being able to stitch all the disparate teams together into a truly positive outcome.
Jackie Leung is one of those rare individuals that always knew what she wanted to do for her career and has been recruiting since college. Originally from Canada, she has been in the US since 2010 where she continued her recruiting career starting with fashion before moving to advertising. In 2016 she joined Wpromote to start the Talent arm at the agency and is now overseeing all of recruiting while managing a team of recruiters. While at Wpromote, she had the opportunity to start the DEIB (Diversity, Equity, Inclusion, Belonging) Initiative which fueled the launch of multiple Employee Resource Groups. Outside of work, she spends her time with her two adorable french bulldogs, Mr. Freckles + Mr. Wrinkles, travels the world with her husband, eating at the best restaurants, and hosts dinner parties for her friends.
“Mind over matter, Nothing is impossible. Just do it.”
Pierre leads partnership and performance marketing initiatives for private equity, growth investor, and venture capital clients and their respective portfolio companies. He brings almost two decades of consulting and financial services experience, including over a decade with Goldman Sachs. He’s a proud father of two, a passionate impact investor, and a vocal advocate for mental and physical health.
As a runner, you must run your own race and hold yourself accountable to your own pace. You never know if the person who passed you is just starting with fresh legs or sprinting their last stretch!
As Head of Data Strategy, Vicki's expertise lies in navigating the vast seas of digital data, while crafting innovative approaches to streamline and unify data flow within organizations. With a keen eye for detail, Vicki excels in standardizing and consolidating data, ensuring its accessibility and utility across all levels of measurement maturity. Vicki is more than just a data aficionado; she's a passionate advocate for fostering connections within the analytics community. Whether it's through her involvement in MeasureCamp North America or Los Angeles, Vicki is dedicated to bringing professionals together, sharing insights, and driving the industry forward.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou
Clara has a strong integrated media and performance background, managing relationships and strategy for priority high-growth clients. From luxury retail and beauty to entertainment, she's driven client success in dynamic, highly competitive verticals. A strong believer in direct and honest communication has allowed her to lead with empathy and foster genuine relationships with internal teams and clients.
Let your behavior be based on gratitude and know that action always trumps words. Focus on what is good and what is right.
As Head of Consumer Strategy, Natalie serves as a catalyst for growth by helping brands untap new opportunities, challenge the status quo, and realize the full potential of media in driving business results. She is passionate about finding new ways to uncover consumer insights and using data in unique ways to tell compelling narratives. Throughout her career, Natalie has had the unique opportunity to work across large and complex enterprise brands, DTC brands paving new categories, and fast-paced startups accelerating change. She is most comfortable when she is outside of her comfort zone learning something new and exciting.
“There isn’t a person you wouldn’t love if you heard their story.”
– Mary Lou Kownacki
Skyler is a proven leader within media teams, excelling at delivering high-quality executions spanning multiple digital channels with an emphasis in Programmatic & Video environments. He has led the TV charge at Wpromote since 2019, spearheading comprehensive Streaming & Linear activations across dozens of brands inclusive of all major verticals. In his free time, Skyler enjoys traveling the globe and experiencing all different types of cuisine and cultures. He also enjoys music, fashion, live sporting events, golf, and spending time with his dog Gnocchi.
“The greatest glory in living lies not in never falling, but in rising every time we fall.”
– Nelson Mandela
With over a decade of experience, Kelly excels at immersing herself in her clients' businesses, treating them as her own. She is passionate about bringing teams together, encouraging innovative thinking, and acting as a true partner to her clients. Kelly’s enthusiasm for digital marketing stems from its measurable nature, and she has a keen interest in data analytics, often delving into the numbers to uncover insights that drive growth. Her extensive experience spans multiple industries, budgets, and objectives, demonstrating her versatility and dedication to achieving client success.
The latest Consumer Price Index (CPI) numbers. I majored in Economics and love trying to tie in my background into my current work.
Michael Mothner is one of the pioneering thought leaders in the digital marketing community. In 2001, Michael founded Wpromote out of his dorm room at Dartmouth College. The company is now one of the fastest-growing and widely recognized online marketing firms in the country, and he has served as CEO since its inception. He is a columnist for Inc. Magazine and recipient of the PricewaterhouseCoopers Entrepreneurial Spirit Award, as well as a regular speaker at industry events. When he can (occasionally) be pried away from his laptop, Michael can be found screaming at the Lakers, eating epic sandwiches, and spending time with his family.
If you are at a challenging, fork-in-the-road moment, ultimately you have two choices: figure it out, or don’t figure it out. Be the person who chooses “figure it out.”
Dennis joined Wpromote as VP of Digital Experience in 2021. He brings over 15 years of experience in eCommerce technology and operations. Dennis and the DX team are responsible for the design, build, and maintenance of our client's websites; including support for platforms such as Adobe Commerce, Shopify Plus, BigCommerce, Wordpress, and more. He has spearheaded the adoption of Headless and Progress Web Application technologies for our clients, which he believes will quickly become the standard for web development. Prior to Wpromote, Dennis was COO at Visiture where he helped the agency earn 5x recognition on the Inc 5000 fastest growing companies list, leading into Wpromote's acquisition. Outside of work, he enjoys spending time outdoors with his wife and son.
Building comfort with being uncomfortable is a catalyst for personal and professional growth.
With over a decade of expertise in paid search, Calvin consistently pioneers fresh concepts. An unabashed enthusiast, Calvin is frequently engrossed in data analysis, yet he occasionally emerges to energize the team with innovative ideas. Whether it's pioneering new product launches or devising inventive strategies to enhance performance through product integration, Calvin firmly believes in the power of testing to drive growth. As the leader of the paid search department, he aims to foster a culture of continuous ideation, supporting and inspiring his team along the way.
“In the midst of chaos, there is also opportunity.”
– Sun-Tzu
Amanda Papini joined the Wpromote team in early August of 2021 through the acquisition of Visiture bringing fifteen plus years of talent acquisition and human resources expertise. Over her tenure with Visiture she increased headcount by over 50% and established standardized processes for talent operations and services. If she had to summarize herself in two words, it would be Passionate and Growth-Oriented. She believes in constant self-reflection and is committed to self-improvement. However, most of her fulfillment comes from helping others grow and realize their unique talents. She feels so fortunate to have a career in human resources that aligns perfectly with what matters to her most: People.
“The meaning of life is to find your gift. The purpose of life is to give it away.”
There are few things Hannah Parry loves more than an artisanal avocado toast and a perfectly sunny day in Los Angeles. If you miss her at the local brunch hot spot, you can find her leading the Performance Creative department to ensure the team delivers best-in-class creative strategy across all channels and industries. With the heart of a graphic designer and the mind of a growth marketer, Hannah has worked in both the digital marketing and design industry on both the agency and brand side. Hannah has built out digital marketing channels from the ground up for a D2C startup, managed multi-million dollar paid social budgets for a large D2C apparel brand, and has worked professionally as a graphic designer.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou
As Head of SEO at Wpromote, Serena leads a high-performing team of SEO professionals in all aspects of organic, technical, content and offsite strategy. Before joining Wpromote, Serena held account management, strategy and analytics roles at iProspect, MRM-McCann, WPP, Moz and Contentsquare. She has been fortunate to have worked with some of the world’s best-known brands including Microsoft, Xbox, Sony, Carter’s, Samsung, Target, Realtor, Anthem, FedEx, PayPal and more. Based in the Pacific Northwest, Serena enjoys spending time with her springer spaniel Ozzy, exploring Seattle-area thrift stores and trying out new recipes on the weekends.
If she could pick her last meal on Earth, Serena would have lobster dinner and fancy champagne with a slice of pecan pie for dessert!
Kimberlee joined the Wpromote team over six years ago and has managed almost every digital channel. She's an avid reader of any business books she can get her hands on, and relishes the opportunity to develop innovative strategies and campaigns for her book of industry-leading brands.
“If I had asked people what they wanted, they would have said faster horses.”
– Henry Ford
Sammy serves as the strategic lead on some of the agency's largest engagements, partnering with clients and media teams to build cross-channel marketing strategies that address overarching business objectives and unlock scalable growth. Sammy's experience spans working with new-to-market DTC brands as well enterprise brands in the entertainment, retail, fitness and CPG verticals to drive full-funnel goals in innovative, measurable ways. In addition to her passion for media, Sammy loves to run, hike and cook with her friends, family and husband (also named Sam!).
“Leadership is action, not a position.”
– Donald McGannon
Christine comes from the worlds of tech, education, and politics, and excels at distilling complex ideas into high-impact content. She helps shape Wpromote's story and embrace the Challenger Mindset internally and externally by leveraging her background in instructional design and creative writing to ask difficult questions, build compelling brand positioning, collaborate on cross-channel marketing strategy, and deploy heavy-handed metaphors about dinosaurs.
“Of course I talk to myself. I like a good speaker, and I appreciate an intelligent audience.”
– Dorothy Parker
Sloan is responsible for working with CMO's and agency search firms to build strategic, high growth, long term relationships with Wpromote. He believes that every brand/agency relationship is critically important to the health and success of each business and works to ensure the perfect blend of talent, tech, and personality are matched for success. With over a decade of performance marketing agency experience and managing over 300 agency/brand partnerships, Sloan brings both his marketing and client side experience to help map client goals with Wpromote's talent, media, and data capabilities. He has worked with brands across verticals including eCommerce, retail, CPG, B2B, telecom, finserv, and many more.
If you listen carefully to your customers and bring the best solutions to help them succeed, you will always be heading in the right direction and both your business and theirs will flourish.
As the Head of Content Marketing & Earned Media Strategy, Megan leads a team that is focused on finding the perfect harmony of data and storytelling for every client. Megan’s passion is developing holistic marketing strategies through collaboration and cross-channel integration. Since joining Wpromote in 2016, Megan has led approximately 450 team brainstorms, coached 53 marketers, worked with 90 brands, conducted 48 team trainings and had very, very few Mondays that sucked.
“The moment you doubt whether you can fly, you cease forever to be able to do it.”
– J.M. Barrie
Bethany works to drive high-growth outcomes across client relationships and cross-channel teams. She has a diverse marketing background and has worked in lead generation, ecommerce marketing and digital communications. Since joining the Dallas team of Wpromote in 2014, Bethany has guided total strategic digital integration for clients such as Greystar, Frontier Airlines and more. Music drives Bethany's spare time, and when she isn't playing with her orchestra, she's in a photo pit at a rock concert.
“The moment where you doubt whether you can fly, you cease for ever being able to do it.”
– Peter Pan, J.M. Barrie
Since joining Wpromote in 2015, Ryan has been driving client success across nearly all sides of the brand-agency equation from channel management to client services and now, strategic leadership. Having most recently originated the role of media strategist at Wpromote, Ryan leads a team tasked with unlocking scalable customer acquisition for Wpromote’s largest brands using a challenger mindset and full-funnel approach to strategic media buying. Ryan prides himself on being equally analytical and creative, bringing both sides together to build innovative plans to unlock market opportunities.
Leading the go-to market strategy for a large enterprise breaking into a saturated market without first-mover advantage. Successfully. Twice!
David joined Wpromote in 2005 as the 8th (and greatest-ever) Wpromoter. He rejoined Wpromote in 2011 and has worked in every role across the sales org, from rep to senior director and now head of revenue operations. David loves three things: revenue, data, and shiba inus, which aligns perfectly with his position in helping to drive growth. He also loves his family, so he has four things he loves, not three, but you can decide the order ;)
“Dave, we can’t all be first-round draft picks”
– Dave’s Mom
With almost two decades of digital marketing experience, Michael is responsible for the health and success of Wpromote’s clients and strategic relationships. He adheres to the principle that there's no difference between "performance marketing" and "brand marketing" because all marketing should perform--and helps businesses internalize and implement that rule to drive profitable growth.
As part of the leadership team that has grown Wpromote from "3 Mike's" to 500 employees, Michael has been fortunate to work with fantastic client partner teams that embrace the Challenger Mindset and push their organizations to get creative and succeed across channels. He primarily focuses on working with executive groups across Fortune 100 organizations and fast-moving startups to ensure best-in-class execution and profitable customer acquisition through digital marketing. With 3 amazing kids, and 2 semi-well behaved dogs, when not working you can find him stepping barefoot on Lego's and planning family adventures.
MY FAVORITE QUOTE
“If you put your mind to it, you can accomplish anything.”
– Emmitt “Doc” Brown, Ph.D.
As the head of the Amazon and Marketplace team, Eddie brings over a decade of expertise in helping brands navigate the complex, Wild West landscape of retail media. Eddie has been fortunate to drive success with brands of all shapes and sizes through a host of thoughtful, data-driven, strategies that take into consideration the unique challenges that face each client. Prior to working within Amazon and Marketplace, Eddie spent time in the independent music scene, helping create online success for artists and record labels.
A Chicago native, you can find Eddie hanging out with his wife and newborn son on the weekdays, and then either hunting down the best old fashioned in the city or fronting a cover band on the weekends.
I’ve been a lifelong performer, including having sung in Madonna’s backup choir during the Super Bowl XLVI halftime show.
Leah is the founder and Head of Project Management at Wpromote responsible for the growth, development and success of the Project Management Office. With over a decade of direct project management experience with clients including Samsung, NBC Peacock, Silicon Valley Bank, Visa, and Sony, Leah currently leads the PMO in the execution of a variety of functions across Wpromote including integrated client management, and agency process improvement and operations.
The opportunity to share my vision and ultimately grow a team of two project managers into Wpromote’s current full-scale PMO.
Born and raised in Chicago, Megan struck out west to attend the University of Colorado, Boulder. Immediately after graduating, she leapt across the Atlantic to live and work in London, where she discovered a true passion for recruiting. With over a decade of experience in People Operations leadership, Megan ably helps to lead Wpromote as the Chief People Officer and is responsible for Wpromote’s people strategy, including learning and development offerings to develop future leaders of Wpromote, talent acquisition, compensation & benefits, and programs to support employee happiness and engagement.
Imperfect action is better than perfect action. Just start.
Ian is passionate about activating advertising to drive business growth. He believes in full-funnel advertising that meets customers where they are in their time of need, while listening to interest indicators that fuel prospecting campaigns. He has experience on both agency and client side. Ian’s strong suit is in building relationships, and he believes in collaboration across all channels and teams. He enjoys coaching others through the impact of a diverse media strategy. Away from the office you’ll find Ian and his husband volunteering in their community, traveling, entertaining friends and napping with their two dogs Dean and Martin!
“You look ridiculous if you dance. You look ridiculous if you don’t dance. So you might as well dance.”
– Gertrude Stein, Three Lives
Jessica started with Wpromote in 2007 as a Paid Search Manager and quickly took over leadership of the flourishing paid media department. Jessica's role eventually morphed into SVP of Client Services where she established our integration framework, led our delivery departments, and scaled and launched new offerings. After years of supporting clients and taking channel execution to the next level, Jessica stepped up to meet the needs of our rapidly growing organization and established our Central Operations department. Jessica is responsible for improving operational efficiencies, institutionalizing systems and automating tools, and developing scalable solutions companywide. Jessica fills the rest of her time enjoying life with her husband, daughter, and son.
Prior to entering the world of digital marketing, I studied psychology and spent several years providing therapy to children with autism.
Sofiya is a seasoned marketing professional with a true belief that aligning to the greater business goals of our clients is the foundation to our collective success. Leveraging her background in business consulting and the law, Sofiya has effectively partnered with clients across all industries and verticals, spanning in size from enterprise organizations to agile, technology start-ups. A results-oriented leader, Sofiya thrives in a high-paced, performance-centric environment and enjoys building meaningful relationships with our clients and teams along the way.
When not working with our clients or spending time with my family, I thoroughly enjoy playing poker and am always up for a good game of Texas hold’em.
Veronika has deep experience delivering digital solutions to a wide range of clients and industries across the North America and Asia-Pacific regions. While she has spent time working on all facets of digital media, her passion lies in building ecommerce businesses across many different platforms. Veronika is passionate about building strong relationships, proactively looking for ways to bring additional value for her clients, and ensuring deliverables are produced timely and with the quality Wpromote is known for.
Born and raised in Slovakia, studied and lived in Australia for 8 years before meeting my husband on the dancefloor, and finally settled down and started a family in New York 7 years ago!
Cate is a seasoned marketing leader with diverse experience across all digital media channels, SEO, web development, and creative. She has a passion for partnering with and growing complex, enterprise accounts through holistic media planning and iterative testing. With a focus on ecommerce, direct to consumer, and marketplaces, Cate enjoys connecting larger business objectives to thoughtful, actionable, and measurable marketing plans to create incremental opportunities for her clients.
Focus your time and energy on what you can control and always aim to lead with positive problem-solving.
Sarah is a leader & innovator in digital marketing and advertising with over 9 years of professional experience driving clients’ success stories throughout North America and LATAM including past clients like Airbnb, Samsung, and various CPG clients. She brings to Wpromote not only a global perspective in marketing but also excellent critical thinking. She is bilingual in French and English.
I am a mom of twins with a love for all things outdoors: a half Ironman, I have summited Mount Washington in -25F weather.
We strive to make every day better by building an inclusive, flexible work environment that prioritizes a strong work-life balance and unlocks the full potential of our community to drive business growth for our clients, including unlimited PTO, half-day Friday’s year round, and unique learning and development opportunities and mentorships, When you love what you do and who you work with, Mondays take care of themselves.