100 Days Of Holiday Calendar 2019

2019 has one major difference that will affect all of your retail holiday planning – and it’s not increased CPMs or new ad formats.

With Thanksgiving landing on 11/28, as late in the month as possible, the holiday shopping season from Black Friday through Christmas Eve will be cut short.

While shoppers are starting earlier than ever, many of your customers will still do the bulk of their shopping after Thanksgiving, impacting your daily sales goals, monthly budget, and overall campaign structure.

See key planning dates in our annual 100 Days of Holiday calendar and learn how you can adapt your strategy to find success.