Understanding The Value Of Programmatic Ad Buying

Programmatic is a powerful tool that smart marketers are layering into their strategy. But we get a couple of common questions: how can we use it at our company and what exactly is programmatic anyway?

In this intro guide, you’ll learn the answers to programmatic questions, like:

• What is programmatic?
• What are the programmatic ad formats?
• Why should you use programmatic?
• How do you measure programmatic?