Google Archive

Machine Learning in Marketing: AI-Powered Campaign Management & Bidding

May 2023 7 min Paid Media

Goodbye, Keyword Match Types: Google Leans Into AI, Automation, and PMax

Mar 2023 7 min Paid Media

Google PAIR: The New Privacy-Compliant Retargeting Solution Utilizing Data Clean Rooms

Nov 2022 5 min Digital Intelligence

Google Analytics 4 Data Migration Process: How to Ensure A Smooth Transition

Sep 2022 8 min Digital Intelligence

Industry Chatter: Privacy Prosecutions, Google and the Cookie, and Meta's Feed Woes

Sep 2022 5 min Digital Marketing

Alert! What You Need to Know About Google’s Helpful Content Algorithm Update

Aug 2022 7 min Content Marketing

Don’t Sleep on Data Clean Rooms as Part of Your Privacy-First Arsenal

Aug 2022 6 min Digital Intelligence

Google Updates 2022: Analyzing the Impact of the May Core Algorithm Update

Jul 2022 8 min SEO

Google Analytics 4 vs. Universal Analytics: Act Now to Keep YoY Measurement

May 2022 10 min Digital Intelligence

The Future of Identity Resolution: Privacy Compliant Cookieless Identity Solutions

May 2022 7 min Digital Intelligence

Google Enhanced Conversions: Get Comfortable With Privacy-Compliant Attribution

Mar 2022 6 min Paid Media

Google Announces Topics API Will Replace Third-Party Cookies, FloC Flies Into the Sunset

Jan 2022 8 min Digital Intelligence